The increase in a company's sales is commonly referred to as revenue growth.
The distinction between user needs and wants. The former being basic requirements that a user has when interacting with an application or any other service.
Radical innovation is a type of innovation that creates new markets or dramatically changes existing markets. It produces highly differentiated, system-altering creations.
Personalization is the use of individuals’ behavior, profile, historical data, and stated preferences to influence the offers that they receive
