Businesses use segmentation to understand potential customers and business operations. It’s the process of dividing potential customers into distinct groups, rather than treating...
Using a long-term strategic plan, a company aims to align its resources and execute initiatives that target future opportunities.
Ideas that stand out against others through their originality and inventiveness.
Innovation Radar: A tool to identify and visualize the maturity and business potential of new technologies and emerging innovations.
The article discusses the difference between product and service innovation, including factors like development cost and scalability.