The current state of things or existing state.
Face-to-face refers to direct interaction between individuals in the same physical space.
Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Concise definition
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.
