The current state of things or existing state.
A customer persona is a detailed fictional character that represents a segmented group of customers, enabling businesses to better understand and tailor their offerings to meet their needs.
The combined action of a group of people, especially when effective and efficient.
A small colored piece of paper of adhesive backing that can be stuck almost anywhere, in order to remind oneself of things
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.
