The current state of things or existing state.
Macro refers to a company-wide perspective in innovation.
Kaizen entails the continuous practice of incrementally improving products, processes or services over a period of time.
De-risking: Reducing uncertainty and potential negative impacts on an innovation or project to increase its chances of success.
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.
