The current state of things or existing state.
Growth Culture: An organizational ethos that prioritizes learning, adaptability, and sustainable expansion to drive ongoing improvement.
Having physical form.
Innovation Projects: Initiatives focused on creating novel products, services, or processes that deliver significant value or improvement.
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.