The current state of things or existing state.
SaaS refers to a software distribution model where a vendor hosts applications and makes them available to customers over the internet.
The increase in a company's sales is commonly referred to as revenue growth.
Innovation and strategy term, relates to the existence of a common understanding on what to achieve in the future
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.
