The current state of things or existing state.
The Stage Gate Model is a process for managing product innovation and development. It is used in large organizations that emphasizes structure and discipline. It outlines a structured approach for successful project management and decision-making.
A customer persona is a fictional representation of a business’s ideal customer, based on data and research, to guide product development.
The resolving of questions of central importance for a company that aligns with its strategy, market and needs.
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.
