✅ Related keywords: market-access, loyalty, product innovation
The advantages of being the first to market in a new product category. Advantages include capturing a large market segment, customer loyalty, and ensuring brand-name recognition. First movers in a new market often maintain the majority of the market even after competitors join them. An example of a successful first mover is Kindle, the first e-reader, which gained massive customer loyalty and brand value.
More innovation terms explained.
Your account has been created!
Collections are a way to save and organize resources. Many people use collections to save inspiration for future use or for inspiration. You can create as many collections as you like.
Innovators need your help! Resource reviews help the rest of us make great decisions. Please describe your overall experience with this resource.