The jobs-to-be-done theory is an approach to truly understand and cater towards customer needs. It is part of the outcome-driven innovation methodology and instead of focusing on the customer, directly looks at the functional job a person is trying to do. The approach has been invented by Tony Ulwick, founder and CEO of Strategyn and helps to bring more predictability into innovation.
More innovation terms explained.
Your account has been created!
You can vote for the resources!
Help others find the best innovation resources by upvoting.
Add your first resource by clicking on any collect button.
.jpg){kind=icon}
.jpg)
Collections are a way to save and organize resources. Many people use collections to save inspiration for future use or for inspiration. You can create as many collections as you like.
Innovators need your help! Resource reviews help the rest of us make great decisions. Please describe your overall experience with this resource.
.svg){kind=small}
