Consumer behavior is influenced by societal, personal, and spending frequency factors. Business analytics can help in predicting trends and directing marketing campaigns to the right audience.
Crowdsourcing may not be the solution for innovation in businesses, as it gathers opinions in aggregate but fails to bring diversity of feedback, and superusers often have too much control over opinion.
European countries dominate the top 10 most innovative nations for 2016 according to the INSEAD innovation league table, with Switzerland taking the top spot for a fourth year in a row.
