Big data provides businesses with faster decision-making and product development, cost benefits, trustworthy and actionable data, and new revenue streams.
When considering who should handle corporate social media accounts, it is important to look beyond age and assess emotional intelligence and brand advocacy skills. The Brainzooming Group recommends an "Is Your Corporate Tweeter Ready?" test to evaluate potential candidates.
Planning is vital for both innovation and strategy. While plans may be useless, planning itself creates value.
