Top-down and bottom-up are two major innovation engagement strategies. A hybrid approach that combines the two can provide the best of both worlds.
Why is there so much innovation in the browser space? This article explores trends and customer needs in the market and the importance of prototyping and piloting to successfully develop new browsers.
Innovation requires a culture shift, and that starts with a clear vision and purpose that is adaptable to change. This will create an environment where people feel empowered to foster new ideas and behaviors that support your brand's growth.
