Lego rebuilt itself by focusing on innovation and creativity, empowering employees to collaborate with fans and customers in product development, and creating a culture of innovation.
Innovation efforts fail when they aim to be too big from the outset. Small, personalized solutions that work for individuals and small groups can make a bigger difference.
Disruptive innovation is often misunderstood. It is a theory, framework, and business model that has been successfully implemented by companies like Netflix, Apple iTunes, and Aldi.