Continuous learning is key to succeeding in innovation, and there are many great books that can help. This article provides a list of the top 25 books on innovation for 2020 and beyond.
Measuring and controlling the return on investment in corporate innovation is crucial. A recent experience with clients provides lessons in this area.
Defining the problem statement is key to successful innovation campaigns. Companies should consider a two-step approach to identify the problem and ideate. Narrow topics, clear communication, and fun branding also help engage participants.
