5 Innovative Online Tools for More Effective Brand Management

5 Innovative Online Tools for More Effective Brand Management

Creating and maintaining a positive brand experience for consumers is essential for any business's success. Today, brand monitoring is a necessary task to maintain a healthy image in the eyes of the public consumer. Consumers will talk about your brand with or without your consent, and negative comments can cause serious damage to your company's image. Here are five online tools that can help you build, maintain, and manage a positive virtual brand: Google Alerts, Wishpond, MeetEdgar, Switch.co, and Designhill/99Designs.

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The Innovation Valley of Death

The Innovation Valley of Death

The "Valley of Death" is a funding gap that can halt innovation development. It is a challenge for projects to receive funding at this stage.

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An image of a digital tree with multicolored leaves denoting diverse feedback.

The Suggestion Box Must Die: There are Better Alternatives

Suggestion boxes are outdated and inefficient for gathering feedback. Digital feedback systems and continuous improvement software are better alternatives that offer greater accountability and transparency, and can boost employee engagement.

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9 Great Ways (and 1 Bad Way) to Reward Employee Suggestions

9 Great Ways (and 1 Bad Way) to Reward Employee Suggestions

Rewarding employee suggestions is important but poorly designed rewards can discourage idea submission. Here are nine good ways to recognize employee suggestions and one bad way.

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