How did Airbnb, a company that promotes sleeping on lounges as opposed to a comfortable bed at the Intercontinental Hotel significantly disrupt the hotel industry with a valuation of $10b, five years after opening? It’s a very good question. The Answer is that Airbnb is a peak example of Disruptive Innovation, and that this has allowed it to rise to the top of it’s market. Since opening for business five years ago, Airbnb has taken the travel accommodation industry by storm. Effectively, it created and now dominates a new market segment — private homeowners use its cloud-based platform to list and collect payments for their rooms and houses, with mobile apps and social integrations all greasing the wheels of the Airbnb machine.