B2B vs B2C: A very different circular business model challenge

There is no one-size-fits-all solution when it comes to implementing a circular business model. To tackle similar problems in different industries, we need to compare B2B and B2C. Just like remote-controlled toy cars, there are different limitations and options in both the consumer and industrial context. Innovation agencies should provide products and services that help track products, provide ownership versus as-a-service models, structured and regulated waste flows, and create personal and direct consequences for product choices. In a B2C environment, the shift in ethical standards of one individual can quickly shift a certain product-buying decision.