Be Ready for the Next Major Technology Shifts in Your Industry

Innovation is driven by technological and industry shifts, and it's essential for companies to stay up-to-date with these changes. Heidi Hattendorf, director of innovation development at Motorola Solutions, shares three steps for companies to prepare for these shifts. First, it's important to understand the market and customers' aspirations. Second, build external partnerships and collaborations to find the right skills and expertise. And finally, establish a strategic model for innovation that includes letting customers show you what they want, cross-industry connections, crowdsourcing, and experimentation and hypothesis.