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Communicating Your Innovation Program

Having a cohesive communication plan in place for an innovation program is critical for long-term success. The four stages to consider when communicating your innovation program are Pre-Launch, Launch, Post-Launch, and Challenge-Driven Communications. Pre-Launch communications are essential for setting expectations, measurable goals, and creating buzz around the upcoming program. Launch communications should focus on user experience, process, and gamification. Transparent communication is key in the Post-Launch stage, where it is important to communicate successes as well as any changes to the innovation process. Challenge-Driven Communications are an effective way to sustain user engagement and address relevant issues.