Disruptive Innovation – What is It and How Does It Work?

Disruptive innovation involves creating a new market segment or disrupting an existing one. It happens when traditional value drivers in an existing market are significantly changed. This post explains what disruptive innovation is, how it works, and how you can prepare for it. The post introduces real-life examples of disruptive technologies and business models like Salesforce, Netflix, and Airbnb. The Innovator's Dilemma is also discussed, as well as the blind spots that prevent large organizations from building disruptive innovation. The post lists three simple tips to prepare for disruptive growth opportunities in the current market or the adjacent ones.