Don’t Lament – Celebrate Your Competitor’s Most Recent Innovation

Companies looking for innovative new products often despair at having missed out on an opponent's latest offering. However, instead of considering the missed opportunity, competitors should use systems to identify and analyse the job structure of their rival's products. Job maps and consumption chains can help companies identify new areas in which to innovate and create a wide range of new opportunities. Systematic approaches will help organisations exploit their competitors' innovations to devise growth strategies that go far beyond copying their competitors.