Eating your own dog food

Eating your own dog food

Leaders in companies must empathize with their customers by using their own products to understand their experience with the product, whether good or bad. This practice is referred to as "eating your own dog food." It is surprising how many leaders do not use their own products, causing them to miss out on valuable insights for improving the product. For innovation to thrive, understanding the customer experience is essential.

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More Innovation Resources:

How to Innovate Product Design?

Innovation is crucial for product design, but it comes with challenges. To succeed, designers need to focus on solving real problems, designing for the long term, prioritizing function over features, staying focused on consumer needs, and paying attention to small details.

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Which innovation leader do you need?

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The Changing Face of Corporate Intrapreneurship

The Changing Face of Corporate Intrapreneurship

Experts met at the 2016 Corporate Intrapreneur Summit in New York to discuss driving value from innovative employees in corporations using tiered engagement, strategic focus and idea execution.

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