Fitness Landscape Dynamics Innovation is not so easy, there are so many dependencies that you need to work through.The importance of recognizing innovation needs a systematic approach becomes clear when you begin to work through all the needs and issues to understand and translate. Here are some thoughts: By exploring and modeling the mutual dependencies you get to see how the existing and alternative future innovation system will behave as you begin to map out and recognize the different emphasis points that make up your innovation system. You can begin to identify what are the more important dynamic ones that require a more dedicated focus and placing more of your resources behind, while others can evolve at their own pace or simply improve as they are far more dependent on the dynamic ones than you realized initially. These can get simply get ‘pulled along’ and rise equally in their performance. The real need is to pass through different stages of understanding what makes up a dynamic fitness innovation landscape. There is a complementary set of forces improving one often triggers improvement in another. What you have to guard against is possibly ignoring one might equally impact negatively on others. Recognizing dependencies is critical and their triggering effect makes innovation evolution even more dynamic. The combination effect to gain a greater innovation fitness effect comes from managing this over four stages of the journey of innovation fitness towards the dynamic capabilities stage and fitness landscape outcomes. Go to www.innovationfitnessdynamics.