Giving Potential Customers the Information They Want

Giving Potential Customers the Information They Want

Creating a killer content strategy requires more than just updating a blog every few months or reposting others' content. To develop an effective strategy, it is necessary to know your potential customer and be creative in your approach. This can be done by identifying your audience's wants and needs through a little old-school sleuthing and doing keyword research. Additionally, offering free tools and making potential customers feel like insiders are effective strategies to create compelling content. Using scannable chunks with bolded headings, plenty of bullets or numbered lists, and interesting photos can also add visual appeal to your content.

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More Innovation Resources:

Automated Innovation

Automated Innovation

The limits of artificial intelligence mean that machines can't innovate like humans. But we can make humans more systematic when innovating by perfecting innovation tools and processes.

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Innovation Teams: How To Establish Yourself As A Key Function In Your Company

Innovation Teams: How To Establish Yourself As A Key Function In Your Company

Innovation teams often struggle to survive within companies. Here are some strategies that can help them establish their importance.

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Don’t Lament – Celebrate Your Competitor’s Most Recent Innovation

Don’t Lament – Celebrate Your Competitor’s Most Recent Innovation

The hunt for novelty drives innovation in companies, leading to opportunities beyond just copycat approaches, according to this article. By identifying and analysing the job structure, job maps and consumption chains, companies can create a panoply of possible areas to innovate and grow from their competitor's novelty.

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