Your account has been created!
You can vote for the resources!
Help others find the best innovation resources by upvoting.
Collections are a way to save and organize resources. Many people use collections to save inspiration for future use or for inspiration. You can create as many collections as you like.
Innovators need your help! Resource reviews help the rest of us make great decisions. Please describe your overall experience with this resource.
We talked to Bert Goren, Product Director at SWISS, about what is needed to bring more SWISSness back to the iconic airline brand.
After SWISS International Airlines was acquired by Lufthansa in 2008, there was a strong focus on standardization, ergo increasing efficiency. Even though this approach was important to get SWISS back on track, it didn’t foster innovation. A certain degree of differentiation is now needed in order to show the unique value proposition of each Lufthansa Group airline, depending on the specific target segment.
What elements are used today by Bert Goren to make SWISS unique? Read the full list of take-aways here.
You might like these.
There are so many places where innovation is essential within the Energy Transition, due to the magnitude, size, and complexity of the change needed to achieve a decarbonized world.
An innovation lab is the shortcut to kick starting the innovation process.
Innovation is the new buzzword, but what does it mean to be innovative? What is the difference between innovation and invention? What are the common characteristics to the different approaches towards innovation?
This list of sustainable innovation examples is based on their CO2 reduction.
“A company without a story is a company without a strategy. – Ben Horowitz