Innovation is often positioned as something to prepare for future needs, but it can also be relevant to the short-term, according to this article.
Parkinson's Law is an adage that says work expands to fill the time given for its completion. It has been applied as an important time management principle.
Defining the problem statement is key to successful innovation campaigns. Companies should consider a two-step approach to identify the problem and ideate. Narrow topics, clear communication, and fun branding also help engage participants.