How to run a successful innovation campaign: The essentials

How to run a successful innovation campaign: The essentials

Innovation campaigns are systematic ways to gather and select concepts that are used to continually improve companies. They enable creativity and help to solve issues that customers are facing. Benefits of innovation campaigns are that they can lead to enhanced employee retention, increased numbers and quality of innovation concepts, minimized costs, marketing opportunities, and diversity of innovation concepts. The four stages of an innovation campaign are preparation, challenge, selection, and report.

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More Innovation Resources:

Questions When You Want Answers

Answering a question with a question can provide thought-provoking results.

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The small wins innovation process

The stage gate innovation process has many drawbacks, so a simpler and faster process called small wins innovation has been developed. It consists of 6 steps: goal, create, test, measure, learn, and share.

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6 steps to gather great employee ideas for improvement

Encouraging employee ideas is essential for driving innovation. Start with a problem, be transparent, simplify the process, and let everyone take part.

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