Discover the five patterns of Systematic Inventive Thinking (SIT) that can help you be more creative and innovative in your business.
Innovation often takes advantage of whitespace outside a company's core business. Companies that define themselves by their core mission or Quest tend to innovate in a more dramatic and iconic way by focusing on whitespace differently.
Fixedness makes it difficult to innovate, as it limits our ability to see old tools in new ways. However, structured innovation tools can help break this barrier.