Self-driving cars might make urban transportation easier, safer, and more inclusive. A brainstorming session using Innovation Cloud led to some possible future applications of this technology.
Internal innovation programs may not deliver scalable ventures, but they are important for changing the organization. Five corporate innovators share approaches to making such programs successful.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.