Quality culture and MVP may seem like conflicting management strategies, but they share a common goal of continuous improvement.
Appealing to the minds and hearts of consumers is not enough for an innovation to succeed. Embodied cognition, or physical interaction between consumers and products/services, also plays a crucial role.
Effective trendspotting is crucial for innovation architects and CTOs to keep ahead of the curve, but identifying relevant trends can be challenging. This two-part series discusses how to undertake trendspotting and what capabilities are necessary.
