Keep Brand Chaos From Eroding Your Innovation Platform

Keep Brand Chaos From Eroding Your Innovation Platform

Brand chaos can occur when inconsistent new brands are created or when employees make their own adapted versions of a brand. This can be damaging to a company’s reputation and lead to confusion among customers. The solution is to create a brand book, which outlines strict guidelines for all aspects of a brand, from the logo to the website design. A strong brand champion should also be appointed to regulate compliance with the brand book, and a legal team should be in place to protect against counterfeiters and brand hijackers. Great branding is about making and keeping promises consistently, and preventing brand chaos is essential to achieving this goal.

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Running More Businesses at Once: Micro-Management vs. Macro-Management

Find out the difference between micro-management and macro-management in running multiple businesses and how finding a good balance between the two can lead to a successful business.

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Creative Direction - 8 Ideas for When Creativity Is Too Easy or Hard

Creative Direction - 8 Ideas for When Creativity Is Too Easy or Hard

This article provides four strategies for when creativity seems easy or impossible, and offers ways to push yourself outside of your comfort zone to produce exceptional creative work.

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Enterprises: to Embrace Uncertainty, Alleviate Anxiety

To embrace uncertainty, organizations must alleviate anxiety in their workforce. Three strategies to achieve this are decentralizing control, boosting employee wellness, and building a culture of support and cooperation.

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