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Key to Innovation? A Good Story

Let’s look at a handful of smaller companies that are driving the kind of disruptive innovation that is capturing the hearts, minds and wallets of today’s consumers. Not every “scrappy startup has an authentic narrative, and many will never achieve the heights of success that Uber, Airbnb and Square have. But the small startups that are moving the needle can teach even the biggest organizations how to get their groove back: Start with story and you’re on your way to creating a company and a culture capable of driving disruptive innovation.