Lazy Innovation

Lazy Innovation

Many businesses believe that innovation can only be achieved by adding more features to existing products or services. However, this approach, also known as feature creep, can lead to overburdened, complicated offerings that don't truly meet the needs of customers. Instead, effective innovation relies on a solution-to-problem approach that emphasizes problem-solving and identifying benefits and problems in existing offerings. This method can lead to more elegant, useful innovations that genuinely address customers' needs. Additionally, lazy innovation, which focuses on uncovering existing, user-centered solutions to tasks, can lead to a more efficient innovation process.

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