Overlooking the Obvious: Why Innovation Fails

Overlooking the Obvious: Why Innovation Fails

Scott Jenkins, SVP of Innovation and Product Development at Deckers, shared insights on corporate innovation. He emphasized the importance of people, culture and courage in driving innovation and shared examples from UGG and Hoka One One. Jenkins debunked the idea that process alone drives innovation and stressed that it is people who make change. At Deckers, the company's core value is courage and it rewards innovators with an Innovation Courage Award for living out and practicing core values.