Six Partnerships that Prove How Crowdsourcing is Going Mainstream

Six Partnerships that Prove How Crowdsourcing is Going Mainstream

Recent partnerships between major corporations, such as ADK, Booz Allen Hamilton, Edelman, Sony, Deloitte, and Unilever, and crowdsourcing providers are a clear indication that crowdsourcing has become a viable business solution. Companies are turning to the crowd for brainpower to solve technical problems and for creative ideas and video content. Crowdsourcing provides a cost-effective way to produce video content for brands' clients to be used in social media campaigns, public service announcements, and other communication efforts, both online and offline. Crowdsourcing has become a business accelerator, and companies that fail to leverage it risk losing out on a competitive advantage.