Professors George Yip and Bruce McKern make the case for six areas China should focus its innovation efforts: cost, process, application, supply chain, product and business model innovation.
The question "What are we trying to achieve?" is a powerful strategic thinking tool that helps create strategy, prioritize, focus work, produce metrics, gain supporters, and grow in influence.
Gain new insights on customer needs and wants through listening, watching, asking, and involving them in the innovation process using the SIT Method.
