The Internet of Things (IoT) is rapidly expanding, with estimates that up to 50 billion devices will be connected by 2020. However, security flaws and potential regulatory challenges pose risks for consumers and companies alike.
Defining your market around your product or technology can be limiting. Defining your market around the customer's Job-to-be-Done can broaden opportunities, build a disruption-proof advantage, and reduce organizational complexity.
The fuzzy front end of innovation involves a series of stages that should be implemented for the success of an innovative project.