The Crowdstorm Effect: Recruiting Crowds - How GE, LEGO, Starbucks Succeed When Others Fail

Recruiting for crowdstorm projects can be compared to marketing a new product or service. To build awareness, recruit participants with domain knowledge, such as industry groups and crowdsourcing platforms. Develop content, such as written or video communication, and use delivery mechanisms like social media to attract target groups. Partner with media outlets to help get the message out about a challenge. Provide incentives to engage participants, who will then pitch ideas and receive feedback. At Quirky, participation is measured and rewarded, and the crowd's interaction with the company is similar to that of employees.