Jobs-to-be-Done (JTBD) research combined with design thinking can enhance the front-end customer understanding and the products that come out of it.
Handovers are a critical moment for innovation projects, and often lead to project failure. To prevent this, involve a diverse group of people early on in the project and plan for handovers in advance.
The Ambition Matrix is a tool that helps companies identify their innovation portfolio and execute their strategy on where to play and how to win.
