Crowdsourcing can yield highly productive and intelligent results. Three factors contribute to intelligent crowds: social perceptiveness of group members, evenness of conversational turn-taking, and the percentage of women participating.
Qantas and UNICEF's "Change for Good" program has raised $28 million dollars by encouraging passengers to donate spare change. The program is a great example of small wins innovation.
The majority of successful startup ideas are inspired by actual events and factors, rather than brainstorming or inspiration, according to recent research.