The Secret Formula Behind Modern Beauty Brands

The Secret Formula Behind Modern Beauty Brands

L'Oreal's Innovation Runway 2020 competition, which was held in conjunction with SLINGSHOT2020, attracted 390 startups from over 70 countries. The goal was to find startups that could improve daily lives through new methods and/or products. The winner of the competition was Organic Bioactives, a clean beauty startup based in New Zealand. Their unique skincare ingredients, which are derived from seaweed, impressed L'Oreal, and they received a total of S$70,000 in funding, mentorship, and access to L'Oreal's R&D expertise. This article highlights the journey of Andrea Taimana, founder of Organic Bioactives, and provides insights into the importance of finding a niche in the competitive beauty industry.

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