Unleash Creative Possibilities with Bob Thacker

Unleash Creative Possibilities with Bob Thacker

Bob Thacker, Chief Cubist at Cubit Consulting, shared his insights on Unleashing Your Creativity at the BMA conference. His presentation focused on how challenges can inspire creativity, pushing for big creative opportunities, and incorporating creative "Thackerisms" in team settings. Thacker shared successful projects he's led in senior marketing roles at Target and OfficeMax, demonstrating that successful creativity involves asking questions such as "What is this like?" and "How can we make this more extreme?" Thacker also shared a variety of creative witticisms and emphasized that creativity is a group practice that thrives in playful environments.

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More Innovation Resources:

An Innovative Approach to Customer Experience Design

An Innovative Approach to Customer Experience Design

Putting customers first is critical for businesses to succeed. Active Thinking can help companies develop new customer experiences that make a significant difference at both the operational and strategic levels.

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Can you teach people to innovate?

Innovation cannot be learned through education and training alone, as it requires the right mindset, experience and courage to break free from constraints.

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Diffusion and adoption - what we can learn from Everett M. Rogers

Diffusion and adoption - what we can learn from Everett M. Rogers

This article explores the importance of diffusion and adoption theories in innovation management, using Everett M. Rogers' work as a major source. It highlights the value of understanding theories for successful innovation and adoption.

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