Crowdsourcing may not be the solution for innovation in businesses, as it gathers opinions in aggregate but fails to bring diversity of feedback, and superusers often have too much control over opinion.
Top executives talk about innovation but often fail to walk the walk. A lack of innovation education, risk aversion, and a focus on short-term gains all contribute to this.
The author discusses the challenges of using social media for innovation and the need for a clear strategy.
