What Role Does Research Play in Innovation?

What Role Does Research Play in Innovation?

Research is an essential part of the idea development process, guiding decisions at critical points such as problem identification, market research, competitive research, feasibility, and requirements research. Performing quality research helps in addressing root causes instead of just symptoms, understanding relevant problems, identifying key trends, and defining your own value in the competitive landscape. Additionally, an open, networked community like Earth Science Information Partners can help connect and unpack research to inform policy through technologies like IdeaScale.