Where Great Ideas Come From

Where Great Ideas Come From

Creativity and innovation can be sparked by using patterns or templates, as seen in the success of The Beatles and Agatha Christie. The same principle applies in business, with Systematic Inventive Thinking (SIT) providing five patterns that can help structure ideation and drive innovation: subtraction, task unification, multiplication, division, and attribute dependency. Learn how to use these patterns to invent new products, services, and processes at Lynda.com.