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Why Marketers Are Key Players in the Business Innovation Game

To maintain a competitive edge, companies must continuously innovate. This is where marketers play a crucial role in business innovation. Marketers are masters at understanding and connecting with consumers, examining the marketplace, analyzing trends and identifying new opportunities. They work with a company’s R&D team to innovate current offerings and create new products and services. Marketers create, amplify and maintain the buzz around a company’s new products and services, as they are the fuel that creates and sustains excitement and interest. They take calculated risks with a high probability of success, using real-time data to continually make adjustments to their approach and marketing campaigns to improve performance and increase ROI. Marketers increase business ROI by creating the messaging that is often the difference between consumer adoption and rejection, and actively managing social media accounts, monitoring online conversations and responding to online chatter.