Why You Should Look Outside Your Organization to Create Impact

The Economist's recent headline on "What Companies Are For" introduces a philosophical topic that every business should analyze. Organizations strive to become meaningful in ways intentional and unintentional. This means setting important goals, capturing long-term relationships with stakeholders, and behaving more responsively to customers and even entire communities. The goal of broadened ownership and increased social responsibility is to create a positive impact on society. Companies like UNICEF and The Social Impact Lab use innovation management platforms to connect to stakeholders directly and indirectly affected by social issues.