Net Zero Emissions
Generation Brainstorming: A creative group method for rapidly generating a diverse set of ideas around a particular challenge.
Personalization is the use of individuals’ behavior, profile, historical data, and stated preferences to influence the offers that they receive
A funnel represents the journey potential customers go through, from first contact to final purchase, narrowing at each conversion phase.
The article discusses when it's best to use an internal crowd versus an external crowd for ideation challenges, including which types of challenges each group works best for and potential issues to watch out for.
