Sustained Innovation is about keeping the business growing through the right innovations.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
Negative glossary definition: A lack of payment of a liability when due. May also pertain to a financial statement item that is negative.
A type of innovation that involves constantly improving and updating products, services, or processes in order to stay ahead of the competition.
Learn how to discover breakthrough innovations by questioning assumptions and exploring unknown problems through the "six Ws" in reverse.
