Theories

A concept, framework, or explanation that corresponds with a set of known facts to describe or illustrate a specific phenomenon.

More Innovation Glossaries

New Products

A good, service, or idea that is perceived by some potential customers as new.

Agile Marketing

Agile Marketing: A flexible, data-driven approach prioritizing rapid iterations and customer feedback to optimize marketing strategies.

Scenario Planning

Scenario Planning

Scenario planning is a strategic tool used to anticipate potential futures by creating detailed descriptions of possible outcomes. By exploring various scenarios, organizations can proactively prepare for the future.

Top Theories Resources