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In business, performance is key. In performance, how you organize can be the key to growth.
In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers.
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How do companies know how to grow? How can they create products that they are sure customers want to buy?
This is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors.
The #1 Best Selling Innovation Book On Kindle. Innovation is not just a methodology but a product of hard work and careful risk management.
Ideas are easy. Implementation is hard. This book helps you with the hard part.
This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage. It thereby focuses on three sources of pharmaceutical innovation.