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Ten Types of Innovation: The Discipline of Building Breakthroughs

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Using a list of more than 2,000 successful innovations, the authors applied a proprietary algorithm and determined ten meaningful categories of innovation.

Using a list of more than 2,000 successful innovations, the authors applied a proprietary algorithm and determined ten meaningful categories of innovation.

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Our REVIEW:

This book makes an attempt to classify 10 different types of innovation, with the support of examples from more than 2000 innovations. This shows that innovation is so much bigger than just new products and can therefore give great inspiration for innovation in other fields. The authors thereby diagnose patterns of innovation in different industries to identify new opportunities. The book is a very practical guide that gives you a solid methodology for your own innovation approach and it can be described as a tactical handbook for innovators. Next to more theoretical books in this list, this one is for people who like to have some practical guidance to directly apply in their own businesses.

Critics argue that such a categorization is not really new and we know that it is not just about product innovation. Also there seem to be some similarities to the Business Model Generation book by Osterwalder, which might question the novelty of the insights. However, the book is very easy to read, has good examples and gives you an innovation tool to improve your business right away.

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