Innovation that focuses on the problems of the customers, and seeks to solve those problems in a way that would bring the most value to said customers. The best way to accomplish customer-focused innovation is to speak with the customers themselves about their problems, and learn to think like them during product development. Ideally, the customer should also be involved in product experimentation and prototyping. An example of a customer-focused innovation is Amazon's "Try Before You Buy" service, that allows Prime members shopping for clothes to try them on before purchasing them. This solves the problem of customers trying on clothes that might not fit after purchasing them.
What is Customer-Focused Innovation?
Innovation that focuses on the problems of the customers, and seeks to solve them in a way that brings the most value to said customers.