Emerging Needs

Emerging needs are new customer or market demands that arise due to technological advancements, societal shifts, or cultural changes.

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Everett Rogers

Everett Rogers: Sociologist known for the Diffusion of Innovations theory, which explains how new ideas spread through cultures.

Integrative Thinking

Integrative Thinking: The ability to resolve complex problems by synthesizing diverse, opposing ideas into a cohesive and innovative solution.

Voice of Customer

Discover and capture the needs of your customers through various feedback and data collection methods.

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