Evidence-Based Innovation refers to using empirical data to guide and validate the innovation process.
Cognitive Diversity refers to the inclusion of varied thinking styles and perspectives in a team or organization.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
Agile Innovation: A flexible, iterative approach to developing new products and solutions rapidly while adapting to customer feedback.
