Excellence: Persistent pursuit of high-quality outcomes in all actions and creations.
Prototyping is the process of creating a physical or virtual representation of a product, system or service to evaluate its usability or performance.
Continuous Improvement is the ongoing effort to enhance products, services, or processes for efficiency and effectiveness.
Information that is not generally known or readily ascertainable, is the subject of reasonable efforts to maintain its secrecy, and provides a competitive advantage to the owner.