Blue Ocean refers to untapped market spaces ripe for innovation, distinct from 'Red Oceans' where fierce competition turns waters bloody.
As famous by its simplicity, Kanban is a system to control inventory, enable visual management, and empower just-in-time delivery.
Diffusion of Innovation is the process by which a new idea, product, or practice spreads within a society or from one society to another.
Global challenges are complex, transnational issues requiring collective action, like climate change, pandemics, and inequality.
Technology is transforming the financial industry with fintech solutions such as online banking, AI-powered fraud detection, and blockchain technology.
With technological advancements, people are not producing more content in terms of art, music or writing, so the author examines the reasons why.
Water.org’s Chief Community Officer, Mike McCamon, shares how their social media automation strategy works at the Social Media Club of Kansas City breakfast.
Female marketers are essential for steering inclusive strategies that promote gender equality and increase profits.
Challenge everything you thought you knew about the requirements for strategic success and use this book as a handy tool.
Get validated business ideas once a week including information on the business plan.
Plot the performance of your value proposition against competitors or against potential substitutes to develop new strategies.